Facebook and Instagram Ads

Advertising in Meta that pays off.

We plan, create, and manage Facebook and Instagram campaigns with one goal: generating more sales and inquiries for every euro spent. Before launching your first ad, we assess whether advertising would be profitable for your business.

5 Quick Questions · Response Within 1 Business Day

4.5

Average ROI

−45%

Lower cost per conversion

150+

Successful advertising campaigns

Why Facebook and Instagram

Where your customers spend their time every day

People don't actively search for most of the things they buy. They see something, like it, and then decide to buy it. Meta advertising puts your business right where those decisions happen.

Two Platforms, One Campaign

A single campaign reaches people on both Facebook and Instagram, without duplicating the work.

The People Who Matter

We target ads based on interests, behavior, age, and location, rather than showing them to everyone scrolling through their feed.

A Second Chance to Win Them Back

Retargeting brings back people who visited your website or viewed a product but didn't make a purchase.

New Customers Like Your Best Ones

Lookalike Audiences help you reach people who share similar characteristics with your existing customers.

Exploring Something New

Ideal for products people don't know about yet and aren't searching for on Google.

First results within days

Campaigns deliver first data after 7–14 days, not after months.

Is it right for you

We tell you honestly when ads will work and when they won't

Works well for

Not a good fit if

How we work

From the first call to stable results

Step 1

Analysis

We look at your margin, the cost of acquiring a customer and what return is realistic.

Step 2

Tracking

We set up Meta Pixel so every sale and every enquiry is visible.

Step 3

Creatives and copy

We prepare several ad variations for Facebook and Instagram.

7–14 days

Launch and learning

Campaigns gather data, and we stop weak ads early.

30+ days

Optimisation

We scale what works, test new ideas and show you clear results.

The difference

On your own with the “Boost” button or with NovaLink

The boost button is easy, but it uses only a small part of what Meta can do. Here's what changes when campaigns are managed professionally.

	On your own, with the “Boost” button	With NovaLink
Checking whether the ads will pay off	✕None	✓Before every campaign
Audience selection	✕Basic settings	✓Interests, behaviour, demographics
Retargeting and Lookalike Audiences	✕No	✓Included
Meta Pixel and Sales Tracking	✕Usually missing	✓We set it up
Ad creatives and copy	✕You make them yourself	✓We create them
Testing different ads	✕Rarely	✓Continuously
What you see in the report	✕Likes and clicks	✓Sales, enquiries and cost per result

Results

The numbers behind our campaigns

4.5

average ROAS: €4.50 revenue for every €1 spent on ads

45%

lower cost per conversion

150+

successful ad campaigns

Our Clients

Businesses we run Facebook and Instagram ads for

Restaurants, stores, salons and schools. Each with a different goal, but the same approach.

Reviews

What our clients say

★★★★★
“A friend recommended Nova Link at a point when we had worked with other digital marketing companies without much effect. With this team, things just clicked right away. We ran a few test campaigns and every single one exceeded our expectations.”

Olga Nedyalkova

Owner of Saviani Casa

★★★★★
“At first I was sceptical about ads, but now I'm pleasantly surprised by their success.”

Pavel Mikhailov

Owner of Detail Varna

★★★★★
“Great service, fast results and a professional attitude. That's why we keep working with them and recommend them to everyone.”

Janek Ivanov

Owner of Prevozche

FAQ

Frequently Asked Questions

How much does a Facebook ad cost?

There is no fixed price. Meta shows ads through an auction that runs every time someone opens Facebook or Instagram. Besides the budget, what matters is how likely the person is to take the desired action and how well people respond to the ad.

That's why a well-made ad for the right people usually costs less per result than an expensive but generic campaign.

What is your management fee?

NovaLink's management fee is 30% of the monthly ad budget.

You pay the ad budget directly to Meta. It doesn't go through us and isn't included in the fee. For example, with a budget of €1,000 per month, you pay €1,000 to Meta and €300 to NovaLink.

Are Facebook and Instagram ads the same thing?

They're managed from one place, Meta Ads Manager, and one campaign can run on both networks. However, creatives and copy are often made differently, because people browse them differently. We prepare variations for each placement.

Do I need a website to advertise?

Not necessarily. Ads can lead to messages or to a Facebook form. For sales and result tracking, however, a website with Meta Pixel gives much better results.

If you don't have a suitable website or landing page, we can build one, so the ad and the page work together.

When will I see the first results?

The first results usually come after 7–14 days, once the campaigns pass the learning phase. Real performance is evaluated after at least 30 days, when there's enough data.

What is Meta Pixel and do I need it?

It's a code on your website that tells Meta who viewed a product, who added it to the cart and who bought. With it, ads are optimised for real sales rather than clicks, and you can show ads again to people who have already visited you.

Without Pixel, results are hard to measure and ads are almost always more expensive.

How do I know if ads will pay off for my business?

Before launching anything, we look at your margin, how much you can pay for a new customer and what return is realistic. If the numbers don't add up, we'll tell you straight away instead of letting you spend budget blindly.

Let's make your advertising profitable.

Answer 5 questions and we'll get in touch within 1 business day.